Graphic design is a technique where professionals create visual content to communicate messages. Graphical Design applying visual ladder, designers use typography and page layout techniques, pictures to meet users’ specific needs and focus on the logic of displaying elements in designs, to optimize the user knowledge.

In most of the cases we notice that messages convey via a graphical image is easy to appreciate and helps to communicate the message or the offering in very effective way. Also by the very nature of the visuals, graphics can also be understood by any illiterate peoples and by peoples not having knowledge of the language used.


It’s very important that the graphics used are attractive and grabs the consideration of the user. Yet again the graphic designer requirements to get the right balance between the graphic and the content to be placed in the design.


Finally the design should express or communicate the right message to the target viewers and target market.


The Graphical Image should be appropriate to the topic or the subject of the advertisement. The designer should also be open to modern ideas which can make the design further more interesting.

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