Google Ad Words is the Google tool to offer advertising to your potential advertisers.
“Why use Google Ad Words” and “Does Google Ad Words Work?” are attractive common keyword phrase searched on Google, which suggest that there are a lot of marketers and business owner out there who have heard about Google Ads, but aren’t certain if and how it can work for them. We believe that Google Ads – Google’s extremely successful pay-per-click (PPC) advertising system – can work for almost any type of business. Using Google Ads (or any PPC platform) require time and money, but thousands of businesses have established that it’s time and money well spent, because Google Ads delivers quantifiable ROI. We’ve dedicated countless pages to how you should use Google Ads. In this post, we’ll answer the question of why you should use it. Before any of our SEO-loving readers get up in arms, let me preface this by saying that we’re not advocating that you do PPC to the exclusion of other marketing activities.
Goggle Ads Is Scalable
- One of the trickiest challenges for any marketer is finding guide sources that scale– meaning, it doesn’t require five times the effort to get five times the lead. Google Ads is greatly scalable, which is why some business spends millions of dollars a year on Google Ads advertising.
Google Ads Is Measurable
- Compared to predictable marketing channel like TV and advertising, online marketing is extremely measureable, and Google Ads PPC is one of the most computable of online channels. It’s difficult to make exact dimensions in SEO because you can’t always know what actions led to increased or decreased rankings. Then there’s the whole “not provided” fiasco. Social media can be equally difficult to measure.
Google Ads Is Flexible
- Google Ads provides a lot of options so you can customize your campaigns and ads to your particular needs, hyper-targeting the audiences you most want to reach.