Ad words and SEO are the main components of Search Engine Marketing (SEM) and are among your most valuable tools when running digital marketing campaigns. They have differences and similarity there are situations that you should use them together or separately depending on your business marketing goals.

Ad words is for Google sites and websites that use Google Ad sense while SEO best practicesare applicable for all search engines. Ad words traffic is paid while organic traffic is free.

Ad words appear on the top and bottom of Google Search Results and under certain conditions you can get individual ad positions, but with SEO you have to work much harder to get the top positions in the organic search results.

If you are new to digital marketing, you may have heard people talking about PPC, Adwords, and terms like CPC, bids, and campaigns without knowing what these buzzwords mean. Don’t worry; the purpose of this post is to clear things out. Let’s get started.

Advertisers can use this stage to position their ads in the Google Search Result Pages, Google Products (YouTube, Gmail, etc) and to thousands of other websites that participate in the Adwords program as publishers.

As an advertiser, you can choose to pay when someone clicks on your ad (Cost per Click or CPC) or when people see your ad (CPM or Cost per Thousands of Impressions).

An organic SEO service refers to grasping the search engine ranking technology from the search engine and applies it to your website. It uses the search optimization technology (SEO) to optimize the website based on the customer’s website, so that the target website is friendlier to the search engine. Thus civilizing the ranking of various types of web pages on the search engine related keyword search results page and then bringing prospective customers to the enterprise. There are two main ways of SEO services: SEO consulting and SEO is ranking services.

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